William Bay is the Chief Flauntreprener at Flaunt Your Site. He’s studied all kinds of SEO goodness, and what makes great web site design. On a typical day, he’ll be immersed in code, or dissecting rankings, or sneaking in a quick yoga session between client calls. When he’s not photographing, SEO’ing, or designing, he’s dreaming about surfing the perfect peeling reef breaks in the Mentawai Islands.
Flaunt Your Site was born out of William’s passion for both photography, website design and SEO. After a few years of doing it solely for his own wedding photography business in San Diego, he began having other photographers request custom sites and SEO done for them. The demand was such that William formed Flaunt Your Site.
While photographers still make up a large portion of Flaunt Your Site’s clientele, Flaunt also works with other small to medium businesses for custom websites and local SEO.
WCSD 2015 Session – What You Need to Know About Local SEO
If you’re a local business, or work with local businesses, you know how critical it is to rise above the noise of other businesses.
Local businesses aren’t just competing with each other, local search in general has become one of the most popular forms to find solutions for needs… dining, entertainment, and other services. People no longer have to ask humans for recommendations, when they have an all-knowing device in their pocket. If your business isn’t showing up on that “all-knowing device” you got to get cracking.
A recent study by comScore, Neustar Localeze and 15 Miles suggested that up to 78% of mobile searches lead to some form of offline purchase. So people are discovering your business online, then coming to your store to purchase, or eat.
In William Bay’s WordCamp San Diego panel, we’ll be looking at the factors Google uses to rank local your sites in the “7-Pack”, we’ll also discuss what you need to know in regards to the changes made with Google Local Pages, and finally how you should set up your websites for mobile to gain an additional advantage over the non-optimized crowd.
After covering these areas and along with some resources William will share, you should have a solid grasp on what you need to do with yours or your client’s sites to get them moving in the direction of better local rankings.